In the dynamic business world, having a trademark sets your brand apart and ensures its distinct identity. Once your trademark is officially registered, it’s pivotal to remain vigilant about its ongoing validity and protection. This is where the importance of trademark renewal comes in. By updating your trademark within the designated time frames, you preserve your brand’s exclusivity, uphold its legal status, and reinforce its place in the market.

Whether you are a seasoned entrepreneur or a new business owner, understanding the significance of trademark renewal is fundamental to preserving the reputation and endurance of your brand in the market.

What’s a Trademark?

A trademark is a unique emblem, logo, word, phrase, design, or a mix of these elements that visually signifies and points to the origin of goods or services from a specific company or individual. Trademarks are important assets that allow consumers to recognize and connect products or services with a certain brand.

Trademark Renewal

Trademark owners have the privilege to extend their trademark’s validity every decade. Before the end of these ten years, the Registrar offers a six-month grace period, during which the trademark holder can renew their mark and retain its advantages. If the renewal doesn’t occur, the Registrar will announce the trademark’s removal in the Trademark Journal.

Trademark Renewal Provision (Section 25)

According to the Trade Marks Act of 1999, a registered trademark can be renewed for an additional decade following the end date of its initial registration or its most recent renewal. To commence the renewal procedure, the trademark’s owner must formally apply to the Registrar of Trademarks, ensuring it’s done within the stipulated time frame and following the set guidelines. Once the application is submitted along with the mandatory fee, the Registrar will extend the trademark’s registration for another ten years.

Deletion of Registered Trademark Due to Non-Renewal (Section 25)

Before a trademark’s registration expiration, the Registrar must notify the trademark owner about the impending expiry and the terms for its renewal. If these renewal terms aren’t met within the designated time frame, the Registrar possesses the right to strike the trademark off the register.

However, the Act does allow a grace period of six months post the expiration date. During this window, the trademark owner can still renew their mark by settling a surcharge in addition to the regular renewal fee.

Moreover, in cases where a trademark has been delisted due to the non-settlement of the renewal charge, the trademark holder can request a reinstatement within a year from the last registration’s end date. Upon receiving this application and the stipulated fee, the Registrar can reinstate and renew the trademark, potentially with specific conditions or limitations attached.

Benefits of Renewing a Trademark

Renewing a trademark offers an array of advantages for its holder:

• Legal Protection: It offers legal protection and rights that are upheld by the law.
• Prevention of Infringement: Renewal aids in guarding against trademark breaches and serves as a foundation for seeking damages in instances of such violations.
• Transferability: Renewed trademarks allow the holder to transfer the trademark to another party, whether an individual or a business.
• Licensing Opportunities: A validly registered trademark can be licensed, thus enhancing its financial worth.
• Exclusive Rights: Renewing ensures the holder retains exclusive rights, upholding the brand’s unique identity and prestige.

How to Renew Your Trademark

There are two primary methods to renew a trademark:

• Renew with Alterations: This option lets you update specific signs or words in the current trademark during renewal.
• Renew without Alterations: This option allows for the trademark’s extension without any modifications to its existing design or text.

Restoring Your Trademark

Should a trademark lapse after ten years, the holder isn’t out of options. They can opt for trademark restoration. This process mirrors the renewal procedure but with an added catch: the holder needs to pay an extra penalty for surpassing the expiration date.

Trademark Renewal Filing Deadline

The renewal application for a trademark should be lodged before the mark’s expiration. While it’s possible to initiate the renewal application up to a year before its expiration, the precise deadline is six months before the trademark’s expiration date.

If a trademark’s registration has elapsed due to non-renewal before its due date, renewal is still attainable within six months post-expiration, but this comes with an additional surcharge on the standard government renewal fee.

Should the trademark not be renewed before its expiration or within the subsequent six months (with the added fee), the trademark registration will be revoked. However, if a trademark gets canceled, there’s a possibility for restoration. An application for reinstatement must be submitted within six months following the cancellation.